How to Market It, Brand It, & Do It.

Learn how the class works and what role this new online course plays in your overall education with the National Auctioneers Association. 

Reach back into auction history to learn the many origins of auctions through the ages. Also, take a look at the ethical basis all auctioneers should adapt as professionals in the industry. 

Examine the foundational needs of an auction business and how to set your business on a path to success. Analyze your current business strengths, weaknesses, opportunities, and threats to align yourself with the current progress of the industry. Outline a business plan that will structure your success. Take a peek into marketing as it applies to your business and your auctions. 

Potential clients are all around you- keep your eyes on the opportunities. 

Create win-win relationships with your clients through the process of professional negotiation. 

Awareness of auction laws, contracts, and your responsibilities as a business will help you stay on the path to success. 

Executing a professional, timely, and organized event will keep clients and buyers asking for your business. 

Technology can be one of your most powerful business aids when applied in appropriate manners according to your business needs. Stay up-to-date with trends in the auction industry and beyond. 

Ready to take the final exam